18 Feb 2013

HLL launches MOODS deodorants

Thiruvananthapuram, February 14: HLL Lifecare Ltd, one of the leading condom manufacturing company under the brand name MOODS entered to India's Rs.900 crore deodorant market with its new product -MOODS deodorant- on February 14.

The product is exclusively targeted at young consumers aged between 18 and 30, especially at the urban area of the country with a promise “CONFIDENCE IN A CAN” and a catchy tagline- ‘The Scent Of My Man!’ in four different variants - TEEZE, FLING, VINK and 4PLAY.

“We plan to project the product as the catalyst that rejuvenates and strengthens confidence by helping them overcome all challenges and turning them desirable,” said Dr. M. Ayyappan, Chairman and Managing Director of HLL.

 “Moods Deo is refreshing and distinct from other products in the market. Like the phenomenal success of Moods condom, we are expecting a good demand for Moods deo as well,” he added.

The four variants, developed by renowned perfumers S H Kelkar, Symrise (Germany) and Robertet (Italy), were chosen through an extensive consumer research in the country to match global trends. Teeze is a mix of Aqua and Oriental Marine; Fling is based on a mixture of Woody with Citrus; Vink contains Citrus, Spicy & Floral ingredients; and 4PLAY is a blend of Spicy with Floral and Fruity notes.

 “The tagline for Moods condom is - Your time, Your place, Your moods. For Moods deodorant, the fragrance is pleasing round the clock and it surely competes favourably with the best in the market,” said Ayyappan.

HLL, which aggregated a record business of Rs. 1112 crore during the fiscal 2011- 2012, has set a sales target of Rs 4.19 crore from Moods deodorant sales during the current financial year.

Starting as a single product company, HLL (formerly Hindustan Latex Ltd) has now transformed into a total contraceptive and holistic healthcare solution provider. It has emerged as the market leader in contraceptives and ranks amongst the top manufacturers globally.

The company’s growing portfolio of products and services includes contraceptives, hospital products, pharmaceuticals, Ayurvedic, personal hygiene products, diagnostic kits. Its portfolio of services includes Diagnostics Services Infrastructure Development, Procurement Consultancy and Facility Management.