Media

Press release

14 Feb 2023

14 February 2023 : Indian Oil Corporation and the HLL Management Academy,

the educational and social development initiative of HLL Lifecare Limited,

jointly launches an innovative project titled Swasthya to tackle anaemiaamong

women of reproductive age, which has remained a prolonged and

unrecognized issue affecting the women's health in the state. The project was

officially inaugurated by Shri. P. Rajeev, Minister for Industries, Law and Coir,

Govt of Kerala on 12 February 2023 during the Oppam Super Speciality

Medical Camp at Kalamassery, Ernakulam.

The project, whichis funded by IOCL, aims to improve the quality of lives of

anaemic women by creating awareness about the condition and by fostering

strategies to tackle the issue. TheSwasthya project will be implemented in

Ernakulam district and is estimated to reach out to 15,000 beneficiaries.

Anaemia is a significant public health challenge in India. Ithas disastrous

impacts on physical and mental health,productivity, and quality of life. It is very

common across allage groups, with a concentration particularly high amongthe

most vulnerable such as pregnant women.

In a study conducted among reproductive women in India,it was found that

iron deficiency prevalence is higheramong them, which that led to many

serious conditions like dysfunctional uterinebleeding.

Swasthya aims to raise awareness about the importance of a balanced diet in

preventing Anaemia, as well as provide access to nutritional supplements and

iron-rich foods.

As part of Swasthya, free medical camps will be conducted in targeted areas.

The camp will have three sessions - health awareness, diagnosticsessions

andmanagement session. The project will operate with the support of local

specific groups like SHGs, ASHA workers, NGOs etc.