HLL’s large marketing network has been delighting its customers over the last two decades. Servicing 200000 retail outlets, covering 3500 hospitals, reaching over 30000 medical professionals, it has over 2800 stock points, 700 frontline team members placed in every town, with offices in all metros and mini metros, and reaches over 400000 villages in India. HLL is also one of the leading social marketing organisations in the country in the area of contraceptives - with a market share of over 70 percent in the rural and semi-urban markets. On the global front, HLL brands today reach more than 115 countries.
With two decades of dedicated efforts in brand building and market development, HLL has developed a sound marketing infrastructure and introduced an extensive range of its contraceptive, hospital and healthcare products in the domestic and global markets.
Consumer Business Division (CBD)
CBD product mix includes a range of world-class products reaching its customers through a network of 5000 stockists and over 500,000 retail outlets, comparable to any of the leading FMCG companies in India. HLL is also one of the largest Social Marketing Organisations (SMO) for the Ministry of Health and Family Welfare (MoHFW), ensuring sales of over 70 percent of the Government of India brands - Deluxe Nirodh and Mala-D nationally, and FC2 - nitrile female condoms, to the vulnerable and high-risk groups of women, under the programme initiated by National Aids Control Organisation (NACO).
HiCARE Division (HCD)
HiCARE Division offers a wide range of critical hospital products and services to healthcare professionals in the field of transfusion services and advanced patient care. The product range includes Blood Collection Bags, Surgical Sutures, Hydrocephalus Shunts, Tissue Expanders, Surgical and Examination Gloves, Blood Transfusion Sets, Intravenous Sets and Blood Banking equipment. HCD has a strong team servicing over 20000 medical professionals directly as well as reaching to over 3500 hospitals in India.
Women’s Healthcare Division (WHD)
WHD offers a whole range of women’s healthcare products with a promise to provide total healthcare for women of all ages addressing their social, mental and physical well-being. WHD’s product basket includes - Contraceptives, Ovulation Inducers, Antiemetics, Menstrual Cycle Regulators, Antifibrinolytics, MTP Pills, Pregnancy Test Kits, Natural Products and Vaccines. It has a strong distribution network, reaching out to over 13000 gynaecologists across India.
Our flagship brand Novex-DS is being promoted for the long-term management of Dysfunctional Uterine Bleeding (DUB) which, as a novel non-steroidal drug, has gained acceptance among gynaecologists. A post-marketing surveillance study is being conducted at multiple centres across the country to make it into a INR.2.23 crore brand during the financial year 2010-11.
HLL has also entered in to a tie-up with Arya Vaidya Sala Kottakal, a renowned company in the field of Ayurveda, and through their association launched an innovative product for the secretion of milk in lactating mothers at All India Congress of Obstetrics and Gynaecology (AICOG) conference at Jaipur in Januray 2009. A range of ayurvedic products for the health of women are in the pipeline.
International Business Division (IBD)
HLL is aiming to be a global leader in the area of contraceptives and healthcare products. The IBD manages the distribution of HLL's products to over 115 countries. HLL has also made inroads into Peru in South America for its Non-steroidal Contraceptive Pill marketed under the brand name Ivy femme. HLL supplies its products to world bodies such as the UNFPA, PSI, Mission Pharma, IPPF and IDA, in addition to various governmental procurement organizations.
Government Business Division (GBD)
The Government Business Division (GBD) partners with the Union and State Governments in India for their requirements of contraceptives and hospital products under the National Family Welfare Programme (NFWP) and the National Rural Health Mission (NRHM).
Vending Business Division (VBD)
HLL Vending Business Division is offering solution for retailing and making available range of HLL’s - quality healthcare products / Sanitary Napkins / Condoms etc., products through state-of-art Vending machines. HLL is developing franchisee based operations across the country to promote female Sanitation , promote family planning and control HIV/AIDS.